{"id":596,"date":"2020-10-16T11:37:59","date_gmt":"2020-10-16T11:37:59","guid":{"rendered":"https:\/\/blog.swifta.com\/?p=596"},"modified":"2022-01-05T12:07:59","modified_gmt":"2022-01-05T12:07:59","slug":"book-review-the-power-of-habit","status":"publish","type":"post","link":"https:\/\/swifta.com\/blog\/book-review-the-power-of-habit\/","title":{"rendered":"Book Review: The Power of Habit"},"content":{"rendered":"\r\n<p>It\u2019s no secret that changing a habit is hard work. In the best-selling book, <em>The Power of Habit: Why We Do What We Do in Life and Business<\/em> author Charles Duhigg explains the science behind habits (good or bad). After you get a good idea of why a person exhibits the behavior that they do, he dives in and discusses what it takes to \u201cchange\u201d a habit. Throughout the book are diagrams and images that show why humans get stuck doing the things they do. Duhigg calls this the \u201chabit loop\u201d where people have a cue, routine, and a reward. One can\u2019t exist without the other, which is why habits are so hard to break.<\/p>\r\n\r\n\r\n\r\n<p>The framework of the habit loop starts with identifying the routine, experiment with the reward, and then isolating the cue. After you\u2019ve identified all three, Duhigg walks you through how to create a plan that will make it so you can eventually change the habit. Duhigg\u2019s Golden Rule of Habit Change states, \u201cYou can\u2019t extinguish a bad habit, you can only change it.\u201d It won\u2019t happen overnight, but with time and patience, you can do it. And certainly, when it comes to a bad habit, like smoking, you\u2019ll really need to be kind to yourself.<\/p>\r\n\r\n\r\n\r\n<p>One thing that makes <strong><em>The Power of Habit<\/em><\/strong> stand out from other self-help books is all of the research and science Duhigg includes to back up his method of how to improve behavior. While discussing the importance of small wins, he cites a paper from 1984 by a Cornell professor who says, <strong>\u201cSmall wins are a steady application of a small advantage. Once a small win has been accomplished, forces are set in motion that favor another small win.\u201d<\/strong> Using this research, Duhigg teaches more about the significance of small wins being a way to fuel transformative changes. Everything is thoroughly discussed and is easy to understand. Throughout his book, he helps people to see that they can reach their end goal if they continue to work hard at it.<\/p>\r\n\r\n\r\n\r\n<p>Duhigg gives examples about how to apply his rules for habit change in business using Starbucks and Target as an example. At one point, he points out when Starbucks, after years of being praised as one of the best customer services businesses available, all of a sudden changed for the worse. In a study by the University of Albany, they figured out that when people are treated to feel like they are in control, they\u2019ll do a better job at work. This discovery led to a new way Starbucks trains its employees. Once they implemented new habits, their service improved. It is this type of research that can help other companies become successful.<\/p>\r\n\r\n\r\n\r\n<p><strong><em>The Power of Habit<\/em><\/strong> is one book that everyone should pick up and read. Because let\u2019s face it, we all have habits that we\u2019d like to change and the information Duhigg provides is priceless. As in the case of Starbucks looking to improve their business, many other professionals would love to create new patterns to be more productive at work.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that changing a habit is hard work. In the best-selling book, The Power of Habit: Why We Do What We Do in Life and Business author Charles Duhigg explains the science behind habits (good or bad). After you get a good idea of why a person exhibits the behavior that they do,&#8230;<\/p>\n","protected":false},"author":3,"featured_media":597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-review"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.0.1 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Book Review: The Power of Habit - Swifta Blog<\/title>\n<meta name=\"description\" content=\"The Power of Habit reveals habits we\u2019d like to change, using the case of Starbucks and other professional businesses&#039; growth method.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swifta.com\/blog\/book-review-the-power-of-habit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Book Review: The Power of Habit\" \/>\n<meta property=\"og:description\" content=\"The Power of Habit reveals habits we\u2019d like to change, using the case of Starbucks and other professional businesses&#039; growth method.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swifta.com\/blog\/book-review-the-power-of-habit\/\" \/>\n<meta property=\"og:site_name\" content=\"Swifta Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/swiftasystemsandservices\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-16T11:37:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-05T12:07:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swifta.com\/blog\/wp-content\/uploads\/2020\/10\/Orange-and-White-Funny-Dating-Animated-Presentation-e1602848232952.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"609\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Adebola\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SwiftaSystems\" \/>\n<meta name=\"twitter:site\" content=\"@SwiftaSystems\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adebola\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/swifta.com\/blog\/book-review-the-power-of-habit\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/swifta.com\/blog\/book-review-the-power-of-habit\/\"},\"author\":{\"name\":\"Adebola\",\"@id\":\"https:\/\/swifta.com\/blog\/#\/schema\/person\/a182d9a63ae5b91ec09c7a33a4bb6720\"},\"headline\":\"Book Review: The Power of Habit\",\"datePublished\":\"2020-10-16T11:37:59+00:00\",\"dateModified\":\"2022-01-05T12:07:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/swifta.com\/blog\/book-review-the-power-of-habit\/\"},\"wordCount\":528,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/swifta.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/swifta.com\/blog\/book-review-the-power-of-habit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/swifta.com\/blog\/wp-content\/uploads\/2020\/10\/Orange-and-White-Funny-Dating-Animated-Presentation-e1602848232952.png\",\"articleSection\":[\"Swifta Book Review\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/swifta.com\/blog\/book-review-the-power-of-habit\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/swifta.com\/blog\/book-review-the-power-of-habit\/\",\"url\":\"https:\/\/swifta.com\/blog\/book-review-the-power-of-habit\/\",\"name\":\"Book Review: The Power of Habit - 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