{"id":1525,"date":"2023-02-10T13:14:55","date_gmt":"2023-02-10T13:14:55","guid":{"rendered":"https:\/\/swifta.com\/blog\/?p=1525"},"modified":"2023-02-10T13:14:55","modified_gmt":"2023-02-10T13:14:55","slug":"the-surprising-truth-about-what-motivates-us","status":"publish","type":"post","link":"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/","title":{"rendered":"Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row type_default valign_top\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\" ><div class=\"wpb_wrapper\"><p><span style=\"font-weight: 400;\">The book is a groundbreaking work that explores the science of motivation and provides insights into what truly drives people in the workplace. Pink argues that traditional reasoning approaches, based on &#8220;carrots and sticks&#8221; (rewards and punishments), are ineffective and can even have negative consequences. This is because the traditional model of motivation is based on the assumption that people are primarily motivated by external rewards and punishments, such as money, recognition, or fear of failure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the latest research in psychology, sociology, and economics has shown that this model needs to be completed and consider the full range of human motivations. Pink argues that people are also motivated by internal factors, such as the desire for autonomy, mastery, and purpose. In other words, people are driven not just by what they get but also by what they do and why they do it.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row type_default valign_top\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_custom_heading text=&#8221;Do You:&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221;]<h1 class=\"w-itext type_fadeIn align_left dynamic_bold\" onclick='return {&quot;duration&quot;:300,&quot;delay&quot;:3000,&quot;disablePartAnimation&quot;:false,&quot;html_nbsp_char&quot;:true}'><span class=\"w-itext-part changesat_0 changesat_1 changesat_2 changesat_3 dynamic\" onclick='return [&quot;\\u00a0\\u00a0Have\\u00a0HR\\u00a0Automation\\u00a0Problems&quot;,&quot;Have\\u00a0Tech\\u00a0Talent\\u00a0Hire\\u00a0Problems&quot;,&quot;\\u00a0\\u00a0Lack\\u00a0Improved\\u00a0Workflow\\u00a0Efficiency&quot;,&quot;\\u00a0\\u00a0Lack\\u00a0Secured\\u00a0&amp;\\u00a0Seamless\\u00a0Productivity&quot;]'><span>&nbsp;&nbsp;Have&nbsp;HR&nbsp;Automation&nbsp;Problems<\/span><\/span><\/h1><div class=\"w-btn-wrapper width_auto align_left\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" href=\"https:\/\/swifta.com\/\" rel=\"noopener\"><span class=\"w-btn-label\">The Solution is Here<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row type_default valign_top\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\" ><div class=\"wpb_wrapper\"><p><span style=\"font-weight: 400;\">To support his argument, Pink draws on a wide range of research studies, including studies of human motivation, the history of work and business, and the impact of technology on work and society. He also provides practical examples of how companies can create work environments that support self-directed motivation, including giving employees more control, helping them develop new skills and capabilities, and aligning work with employees&#8217; values and aspirations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the critical insights of the book is that autonomy, mastery, and purpose are the three elements that support self-directed motivation. Autonomy refers to the freedom to choose what one does, when, and how one does it. Mastery refers to the desire to get better at something important to us, and purpose refers to the drive to do something meaningful and positively impact the world.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row type_default valign_top\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_custom_heading text=&#8221;Enjoy Seamless Operation With&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221;]<h1 class=\"w-itext type_fadeIn align_left dynamic_bold\" onclick='return {&quot;duration&quot;:300,&quot;delay&quot;:3000,&quot;disablePartAnimation&quot;:false,&quot;html_nbsp_char&quot;:true}'>KlevaHR\u00a0<span class=\"w-itext-part changesat_0 changesat_1 changesat_2 changesat_3 dynamic\" onclick='return [&quot;Employment\\u00a0&quot;,&quot;Leave\\u00a0&quot;,&quot;Performance\\u00a0&quot;,&quot;Payroll\\u00a0&quot;]'><span>Employment&nbsp;<\/span><\/span>Management<\/h1><div class=\"w-btn-wrapper width_auto align_left\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" href=\"https:\/\/klevahr.com\/\" rel=\"noopener\"><span class=\"w-btn-label\">GET STARTED<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row type_default valign_top\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\" ><div class=\"wpb_wrapper\"><p><span style=\"font-weight: 400;\">Pink argues that when people have the opportunity to pursue autonomy, mastery, and purpose at work, they are more likely to be engaged, productive, and creative. He provides examples of companies, such as Google and Amazon, that have implemented these principles in their work environments and have seen significant improvements in employee engagement, performance, and innovation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In conclusion, &#8220;Drive&#8221; is a must-read for anyone interested in the science of motivation and the future of work. The book provides a comprehensive and evidence-based understanding of what drives people in the workplace and offers practical strategies for creating work environments that support employee engagement, satisfaction, and performance. Whether you are an employee looking to better understand your own motivations, or a manager or business leader looking to create a more supportive and productive work environment, this book is an invaluable resource that provides insights, inspiration, and actionable advice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This book is a must-read. We encourage you to get the complete book and read more about it. This book is sure to leave no stone unturned regarding the questions you might have.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Happy reading!<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"The book is a groundbreaking work that explores the science of motivation and provides insights into what truly drives people in the workplace. Pink argues that traditional reasoning approaches, based on &#8220;carrots and sticks&#8221; (rewards and punishments), are ineffective and can even have negative consequences. This is because the traditional model of motivation is based...","protected":false},"author":3,"featured_media":1527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-review"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.0.1 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink - Swifta Blog<\/title>\n<meta name=\"description\" content=\"&quot;Drive&quot; is a must-read for anyone interested in the science of motivation and the future of work as to understand what drives staffs at work.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink\" \/>\n<meta property=\"og:description\" content=\"&quot;Drive&quot; is a must-read for anyone interested in the science of motivation and the future of work as to understand what drives staffs at work.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/\" \/>\n<meta property=\"og:site_name\" content=\"Swifta Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/swiftasystemsandservices\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-10T13:14:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swifta.com\/blog\/wp-content\/uploads\/2023\/02\/what-motivates-us.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adebola\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SwiftaSystems\" \/>\n<meta name=\"twitter:site\" content=\"@SwiftaSystems\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adebola\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/\"},\"author\":{\"name\":\"Adebola\",\"@id\":\"https:\/\/swifta.com\/blog\/#\/schema\/person\/a182d9a63ae5b91ec09c7a33a4bb6720\"},\"headline\":\"Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink\",\"datePublished\":\"2023-02-10T13:14:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/\"},\"wordCount\":683,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/swifta.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/swifta.com\/blog\/wp-content\/uploads\/2023\/02\/what-motivates-us.jpg\",\"articleSection\":[\"Swifta Book Review\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/\",\"url\":\"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/\",\"name\":\"Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink - Swifta Blog\",\"isPartOf\":{\"@id\":\"https:\/\/swifta.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/swifta.com\/blog\/wp-content\/uploads\/2023\/02\/what-motivates-us.jpg\",\"datePublished\":\"2023-02-10T13:14:55+00:00\",\"description\":\"\\\"Drive\\\" is a must-read for anyone interested in the science of motivation and the future of work as to understand what drives staffs at work.\",\"breadcrumb\":{\"@id\":\"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/#primaryimage\",\"url\":\"https:\/\/swifta.com\/blog\/wp-content\/uploads\/2023\/02\/what-motivates-us.jpg\",\"contentUrl\":\"https:\/\/swifta.com\/blog\/wp-content\/uploads\/2023\/02\/what-motivates-us.jpg\",\"width\":1800,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/swifta.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/swifta.com\/blog\/#website\",\"url\":\"https:\/\/swifta.com\/blog\/\",\"name\":\"Swifta Blog\",\"description\":\"Posts from Swifta\",\"publisher\":{\"@id\":\"https:\/\/swifta.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/swifta.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/swifta.com\/blog\/#organization\",\"name\":\"Swifta Systems and Services\",\"url\":\"https:\/\/swifta.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/swifta.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.swifta.com\/wp-content\/uploads\/2021\/09\/swifta-logo.jpg\",\"contentUrl\":\"https:\/\/blog.swifta.com\/wp-content\/uploads\/2021\/09\/swifta-logo.jpg\",\"width\":225,\"height\":225,\"caption\":\"Swifta Systems and Services\"},\"image\":{\"@id\":\"https:\/\/swifta.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/web.facebook.com\/swiftasystemsandservices\/\",\"https:\/\/x.com\/SwiftaSystems\",\"https:\/\/www.instagram.com\/swiftasystems\/\",\"http:\/\/www.linkedin.com\/company\/swifta-systems-and-services\/\",\"https:\/\/www.youtube.com\/channel\/UCg98KVmPGOHZtHYizESQNuw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/swifta.com\/blog\/#\/schema\/person\/a182d9a63ae5b91ec09c7a33a4bb6720\",\"name\":\"Adebola\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/swifta.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2249b326aa7930c8624739673bcbbd2069ad78e3627e3fdaec509c063bfde393?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2249b326aa7930c8624739673bcbbd2069ad78e3627e3fdaec509c063bfde393?s=96&d=mm&r=g\",\"caption\":\"Adebola\"},\"url\":\"https:\/\/swifta.com\/blog\/author\/adebola\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink - Swifta Blog","description":"\"Drive\" is a must-read for anyone interested in the science of motivation and the future of work as to understand what drives staffs at work.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/","og_locale":"en_US","og_type":"article","og_title":"Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink","og_description":"\"Drive\" is a must-read for anyone interested in the science of motivation and the future of work as to understand what drives staffs at work.","og_url":"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/","og_site_name":"Swifta Blog","article_publisher":"https:\/\/web.facebook.com\/swiftasystemsandservices\/","article_published_time":"2023-02-10T13:14:55+00:00","og_image":[{"width":1800,"height":600,"url":"https:\/\/swifta.com\/blog\/wp-content\/uploads\/2023\/02\/what-motivates-us.jpg","type":"image\/jpeg"}],"author":"Adebola","twitter_card":"summary_large_image","twitter_creator":"@SwiftaSystems","twitter_site":"@SwiftaSystems","twitter_misc":{"Written by":"Adebola","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/#article","isPartOf":{"@id":"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/"},"author":{"name":"Adebola","@id":"https:\/\/swifta.com\/blog\/#\/schema\/person\/a182d9a63ae5b91ec09c7a33a4bb6720"},"headline":"Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink","datePublished":"2023-02-10T13:14:55+00:00","mainEntityOfPage":{"@id":"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/"},"wordCount":683,"commentCount":0,"publisher":{"@id":"https:\/\/swifta.com\/blog\/#organization"},"image":{"@id":"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/#primaryimage"},"thumbnailUrl":"https:\/\/swifta.com\/blog\/wp-content\/uploads\/2023\/02\/what-motivates-us.jpg","articleSection":["Swifta Book Review"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/","url":"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/","name":"Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink - Swifta Blog","isPartOf":{"@id":"https:\/\/swifta.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/#primaryimage"},"image":{"@id":"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/#primaryimage"},"thumbnailUrl":"https:\/\/swifta.com\/blog\/wp-content\/uploads\/2023\/02\/what-motivates-us.jpg","datePublished":"2023-02-10T13:14:55+00:00","description":"\"Drive\" is a must-read for anyone interested in the science of motivation and the future of work as to understand what drives staffs at work.","breadcrumb":{"@id":"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/#primaryimage","url":"https:\/\/swifta.com\/blog\/wp-content\/uploads\/2023\/02\/what-motivates-us.jpg","contentUrl":"https:\/\/swifta.com\/blog\/wp-content\/uploads\/2023\/02\/what-motivates-us.jpg","width":1800,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/swifta.com\/blog\/the-surprising-truth-about-what-motivates-us\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/swifta.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink"}]},{"@type":"WebSite","@id":"https:\/\/swifta.com\/blog\/#website","url":"https:\/\/swifta.com\/blog\/","name":"Swifta Blog","description":"Posts from Swifta","publisher":{"@id":"https:\/\/swifta.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/swifta.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/swifta.com\/blog\/#organization","name":"Swifta Systems and Services","url":"https:\/\/swifta.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/swifta.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.swifta.com\/wp-content\/uploads\/2021\/09\/swifta-logo.jpg","contentUrl":"https:\/\/blog.swifta.com\/wp-content\/uploads\/2021\/09\/swifta-logo.jpg","width":225,"height":225,"caption":"Swifta Systems and Services"},"image":{"@id":"https:\/\/swifta.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/web.facebook.com\/swiftasystemsandservices\/","https:\/\/x.com\/SwiftaSystems","https:\/\/www.instagram.com\/swiftasystems\/","http:\/\/www.linkedin.com\/company\/swifta-systems-and-services\/","https:\/\/www.youtube.com\/channel\/UCg98KVmPGOHZtHYizESQNuw"]},{"@type":"Person","@id":"https:\/\/swifta.com\/blog\/#\/schema\/person\/a182d9a63ae5b91ec09c7a33a4bb6720","name":"Adebola","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/swifta.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2249b326aa7930c8624739673bcbbd2069ad78e3627e3fdaec509c063bfde393?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2249b326aa7930c8624739673bcbbd2069ad78e3627e3fdaec509c063bfde393?s=96&d=mm&r=g","caption":"Adebola"},"url":"https:\/\/swifta.com\/blog\/author\/adebola\/"}]}},"_links":{"self":[{"href":"https:\/\/swifta.com\/blog\/wp-json\/wp\/v2\/posts\/1525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swifta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swifta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swifta.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/swifta.com\/blog\/wp-json\/wp\/v2\/comments?post=1525"}],"version-history":[{"count":2,"href":"https:\/\/swifta.com\/blog\/wp-json\/wp\/v2\/posts\/1525\/revisions"}],"predecessor-version":[{"id":1528,"href":"https:\/\/swifta.com\/blog\/wp-json\/wp\/v2\/posts\/1525\/revisions\/1528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swifta.com\/blog\/wp-json\/wp\/v2\/media\/1527"}],"wp:attachment":[{"href":"https:\/\/swifta.com\/blog\/wp-json\/wp\/v2\/media?parent=1525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swifta.com\/blog\/wp-json\/wp\/v2\/categories?post=1525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swifta.com\/blog\/wp-json\/wp\/v2\/tags?post=1525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}