{"id":1264,"date":"2023-03-24T10:34:32","date_gmt":"2023-03-24T10:34:32","guid":{"rendered":"https:\/\/swifta.com\/blog\/?p=1264"},"modified":"2023-05-10T09:50:15","modified_gmt":"2023-05-10T09:50:15","slug":"20-digital-tools-to-use-for-your-business-in-2023","status":"publish","type":"post","link":"https:\/\/swifta.com\/blog\/20-digital-tools-to-use-for-your-business-in-2023\/","title":{"rendered":"20 Digital Tools To Use For Your Business in 2023 &#8211; Updated"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row type_default valign_top\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\" ><div class=\"wpb_wrapper\"><p><span style=\"font-weight: 400;\">Since the start of the digital revolution in the mid 20th century, businesses and corporate organizations have always adopted improved ways to function digitally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rapid adoption of digital tools by businesses didn\u2019t begin until the late 90s at the height of the internet boom. This golden era heralded the rise of digital products like cloud software which have transformed the way businesses and organization&#8217;s store important data from meagre physical hard drives sizes of the 60 to the 90s to powerful giant servers housed by software companies like Microsoft Azure, Amazon Web Service and Google Cloud Platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using efficient and innovative digital tools has many advantages which include customer satisfaction and retention, improved internal and external communication, time optimization, low customer churn out rate, information centralization, etc.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row type_default valign_top\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\" ><div class=\"wpb_wrapper\"><p><b>What Are Digital Tools?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Digital tools are online platforms or software applications leveraged by businesses or individuals to perform quick and optimized functions that ordinarily takes forever to accomplish without them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>The Right Digital Tools<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Beyond joining the digital transformation wave, It\u2019s imperative that businesses choose the right digital tool that works for them. For example, an upcoming fashion brand will quickly improve its operational process digitally with a Customer Relationship Management tool like Zendesk, while a Logistics company will prioritize the use of several management tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some tools remain very necessary to integrate across industries and we\u2019ll take a look at 20 of them. Here are 20 digital tools businesses should promptly adopt this year if they haven\u2019t:<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row type_default valign_top\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\" ><div class=\"wpb_wrapper\"><ul>\n<li aria-level=\"1\"><b>Google Workspace<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Arguably the most used digital tool by businesses and individuals due to its simplicity and seamless integration, the Google Workplace, formerly known as Google Suites is a powerful digital transformation tool. The collaborative suite includes well known digital tools like Gmail, Calendar, Docs, Slides, My Tasks, Drive and a number of others that employees can use to share real time information. The digital tools under the G Workspace package can be used independently or jointly. <strong><a href=\"https:\/\/swiftacloud.com\/google-workspace\/\">Click here<\/a><\/strong> to get more details.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>KlevaHR<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">KlevaHR is a cloud-based HR software that enables Human resource managers to own their HR processes. The tool has a wide range of features that caters to different HR functions like,\u00a0 Payroll, Employee engagement, onboarding and more. <strong><a href=\"https:\/\/klevahr.com\/\">KlevaHR<\/a><\/strong> adapts to HR practices across different countries and organizational structures, making the tool effective for talent management on a global scale even whilst it respects local requirements.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Zendesk<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Interfacing with a lot of old and new customers seamlessly can be a hassle if your business has yet to integrate with the right customer service software. This is where Zendesk comes in. The tool helps optimize your customer relationship with features like messaging and live chat, ticketing system, voice, answering bot and so much more.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Sage Cloud Accounting<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">One of the best accounting software out there, the Sage business cloud accounting platform is a truly transformative digital tool for any business that has adopted it. The software comes fully fitted with advanced inventory, stocks management, invoicing, debtor management, etc and can be used across all industries.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Hootsuite<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Social media has increasingly become a very important medium used by companies and organizations to communicate with customers. But managing several social media accounts at the same time will require social media management tools like Hootsuite. With Hootsuite, you can manage, plan, schedule and analyze all your company\u2019s social media platforms (LinkedIn, Facebook, Instagram, Twitter and YouTube) and contents in one place.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Twitter<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Before its ban, Twitter was one of the most favorite online tools used by Nigerian businesses for the quick dissemination of information about their offerings. Its disposition to capture a lot of audience in a matter of minutes makes it a go to affordable marketing tool for small businesses.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Instagram<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Do we even need to go deep into this one? I\u2019m guessing no. But we\u2019d do it anyway for the sake of those who aren\u2019t still in the know. One of the most important tricks with marketing and digital marketing is understanding where exactly your customers are and meeting them right there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this in mind, think of who your ideal customers are, think of what they\u2019d most likely be doing during the day at every moment when they get a breather from work. If you can picture them scrolling through Instagram feeds, then you already know your business page should be one of those feeds they\u2019re feeding on.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>WordPress<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">WordPress is one of the most popular content management systems. As of April 2023, 41.4% of the top 10million websites around the world uses WordPress. This tool enables users to create websites or blogs for any purpose and helps manage the contents deployed on the website after creation for great SEO ranking.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row type_default valign_top\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_custom_heading text=&#8221;Enjoy Seamless Operation With&#8221;]<h1 class=\"w-itext type_fadeIn align_left dynamic_bold\" onclick='return {&quot;duration&quot;:300,&quot;delay&quot;:3000,&quot;disablePartAnimation&quot;:false,&quot;html_nbsp_char&quot;:true}'>Swifta\u00a0<span class=\"w-itext-part changesat_0 changesat_1 changesat_2 changesat_3 dynamic\" onclick='return [&quot;Employment\\u00a0&quot;,&quot;Leave\\u00a0&quot;,&quot;Performance\\u00a0&quot;,&quot;Payroll\\u00a0&quot;]'><span>Employment&nbsp;<\/span><\/span>Management<\/h1><div class=\"w-btn-wrapper width_auto align_left\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" href=\"https:\/\/swiftahrms.com\/\" rel=\"noopener\"><span class=\"w-btn-label\">GET STARTED<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row type_default valign_top\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\" ><div class=\"wpb_wrapper\"><ul>\n<li aria-level=\"1\"><b>MailChimp<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your business is incomplete without an email marketing tool. One of the most popular digital email marketing tools out there, MailChimp is virtually used by any business including news platforms and podcast hosts with a moderate or large customer\/audience base.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The MailChimp features which include Audience Management for segmentation and targeting, Creative Tools for content creation, Marketing Automation and Insights and Analytics allow for seamless and faster interaction with customers and integration to other digital tools.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>HubSpot<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Very few digital tools offer so much comprehensive digital interaction for businesses the way HubSpot does. The HubSpot platform packs a big punch; it combines customer relationship management solutions, inbound marketing solutions and other digital solutions into one package and can be integrated with other popular digital tools. The platform also offers easy to use free features to help businesses grow their audience base online.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Whatsapp Business<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For most individual businesses, especially on social media, the Whatsapp Business app is the go to digital tool. With features such as a business profile, catalogue to show your products and services, auto messaging, QR codes to invite new customers and other features, Whatsapp business allows businesses to enhance operations and provide them with a professional and personalised way to engage with their customers. The messaging app was created by Facebook as a standalone application for business owners and can be downloaded from the app and PlayStore.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Audiense<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We\u2019ve talked time and time again about the importance of\u00a0 social listening for identifying trends and potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tools like Audiense take listening to the next level by helping companies both identify and segment their social media audiences. Doing so makes it easier to run laser-targeted ad campaigns and likewise dive deeper into your customer personas. Digging into demographics, personality straights and beyond, you\u2019d be surprised at what you can learn from social alone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Audiense\u2019s platform focuses primarily on Twitter, making it great for B2B brands interested in prospecting and B2C companies looking to understand more about their target audience.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>SendGrid<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/sendgrid.com\/\">SendGrid<\/a> offers a full suite of email marketing services, many of which are totally friendly to novices and email veterans alike.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, the platform offers flexible design options via visual, drag-and-drop editing, coding or a combination of both. In-depth deliverability and performance analytics are also built into SendGrid, cluing marketers in on which messages are performing and what needs work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We know: there are more email marketing solutions out there than we can count. That said, a big upside of SendGrid is the forever-free plan for up-and-coming businesses as well as scalable pricing that matches your needs as you grow your list.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Lemlist\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.lemlist.com\/\">lemlist<\/a> is unique among our email marketing tools because the platform is primarily focused on deliverability. Emphasizing the best times to send your messages (and how often) for the sake of more opens and clicks, lemlist is awesome for optimizing your existing campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rather than second-guessing your marketing pushes, lemlist can be an eye-opener in terms of how to warm up your list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additional features include personalization tools to make your outreach emails sound less spammy and follow-up email sequences to encourage more replies from cold prospects.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row type_default valign_top\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_custom_heading text=&#8221;Enjoy Seamless Operation With&#8221;]<h1 class=\"w-itext type_fadeIn align_left dynamic_bold\" onclick='return {&quot;duration&quot;:300,&quot;delay&quot;:3000,&quot;disablePartAnimation&quot;:false,&quot;html_nbsp_char&quot;:true}'>Swifta\u00a0<span class=\"w-itext-part changesat_0 changesat_1 dynamic\" onclick='return [&quot;Employee\\u00a0Lifecycle&quot;,&quot;Reports&quot;]'><span>Employee&nbsp;Lifecycle<\/span><\/span><\/h1><div class=\"w-btn-wrapper width_auto align_left\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" href=\"https:\/\/swiftahrms.com\/\" rel=\"noopener\"><span class=\"w-btn-label\">GET STARTED<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row type_default valign_top\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\" ><div class=\"wpb_wrapper\"><ul>\n<li aria-level=\"1\"><b>Moosend<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Moosend is among the most user-friendly and affordable of our digital marketing tools, representing a surprisingly robust email solution for those just beginning to build their list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Codeless campaigns, simple automations and easy-to-read reporting are all built into the platform. Paid users can also take advantage of landing page features, including mobile popups and countdown timers.<\/span><b><\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Clearscope<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s say you\u2019re interested in capitalizing on keyword opportunities and optimizing your existing content. That\u2019s where Clearscope comes in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Particularly useful for content writing, the platform provides a detailed editor to recommend keywords, headers and readability to help you write (or rewrite) high-ranking, well-balanced blog posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re creating a content strategy from scratch or refreshing your existing blogs, Clearscope covers every nook and cranny of search optimization.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Optimizely<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Emphasizing landing page experiments, Optimizely combines tools for visual creation and audience targeting to quickly run tests on different segments of your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A no-code platform that allows you to test both major and minor edits to your pages, fine-tuning your site for performance doesn\u2019t have to be a huge undertaking.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>MailMunch<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A hybrid email marketing and landing page tool focused on list-building, MailMunch offers several engaging form types and emails to send to leads once they\u2019ve opted-in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform lets you segment your audience based on factors such as how often they buy and customer demographics. Additionally, their goal-based form-builder is straightforward and lets you work from a variety of templates.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Clearbit<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Using 100+ sources, including Salesforce and additional marketing platform data, Clearbit creates an up-to-date profile of your leads to make your outreach efforts go more smoothly. The details gathered include company, role and company size, just to name a few.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rather than dig for details or rely on outdated information, the platform regularly updates itself every 30 days to ensure that your data stays fresh. This allows you to prospect with confidence and save serious time in the process.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Microsoft Azure<\/b><\/li>\n<\/ul>\n<p><b><\/b><span style=\"font-weight: 400;\">Build applications to meet customer demands using AI and machine learning. Test, deploy, manage and scale applications up and down depending on demands. <\/span><span style=\"font-weight: 400;\">Do all of this and even modernize your existing applications with Microsoft Azure.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Since the start of the digital revolution in the mid 20th century, businesses and corporate organizations have always adopted improved ways to function digitally. The rapid adoption of digital tools by businesses didn\u2019t begin until the late 90s at the height of the internet boom. This golden era heralded the rise of digital products like...","protected":false},"author":3,"featured_media":1266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,23],"tags":[],"class_list":["post-1264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-products","category-swifta-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.0.1 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>20 Digital Tools To Use For Your Business in 2023 - Updated<\/title>\n<meta name=\"description\" content=\"The 20 digital tools to use for your business in 2022 can be used to achieve Customer satisfaction and retention, time optimisation, infor...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swifta.com\/blog\/20-digital-tools-to-use-for-your-business-in-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 Digital Tools To Use For Your Business in 2023 - Updated\" \/>\n<meta property=\"og:description\" content=\"The 20 digital tools to use for your business in 2022 can be used to achieve Customer satisfaction and retention, time optimisation, infor...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swifta.com\/blog\/20-digital-tools-to-use-for-your-business-in-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Swifta Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/swiftasystemsandservices\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-24T10:34:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-10T09:50:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swifta.com\/blog\/wp-content\/uploads\/2022\/09\/20-digital-tools-to-use-for-your-business-in-2022-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adebola\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SwiftaSystems\" \/>\n<meta name=\"twitter:site\" content=\"@SwiftaSystems\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adebola\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/swifta.com\/blog\/20-digital-tools-to-use-for-your-business-in-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/swifta.com\/blog\/20-digital-tools-to-use-for-your-business-in-2023\/\"},\"author\":{\"name\":\"Adebola\",\"@id\":\"https:\/\/swifta.com\/blog\/#\/schema\/person\/a182d9a63ae5b91ec09c7a33a4bb6720\"},\"headline\":\"20 Digital Tools To Use For Your Business in 2023 &#8211; 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