The book is a groundbreaking work that explores the science of motivation and provides insights into what truly drives people in the workplace. Pink argues that traditional reasoning approaches, based on “carrots and sticks” (rewards and punishments), are ineffective and can even have negative consequences. This is because the traditional model of motivation is based on the assumption that people are primarily motivated by external rewards and punishments, such as money, recognition, or fear of failure.
However, the latest research in psychology, sociology, and economics has shown that this model needs to be completed and consider the full range of human motivations. Pink argues that people are also motivated by internal factors, such as the desire for autonomy, mastery, and purpose. In other words, people are driven not just by what they get but also by what they do and why they do it.